GLOBAL | DIGITAL | SOCIAL | CG ANIMATION | PRINT | RETAIL
When Western Digital asked us to help them launch their new SSD, we said yes. Then asked two questions: What does it really do? And who really benefits? To the rest of us, a drive is just a drive. But to elite gamers, a WD solid state drive is the fine line between winning and complete annihilation.
Gamers live in their world, not ours.
We built an entire gaming universe from scratch.
We could have waved our arms with functional benefit ads. Instead, we served up characters, insights, and storylines that rivaled the best games in their universe, earning Western Digital its place in the inner gaming circle.
Next level character development
Introducing WD BLACK™ NVMe™ SSD
When Western Digital introduced 3d NAND technology for their elite BLACK line of products, we needed a new character that demonstrated the speed, agility, and sheer annihilating power of the product.