Super Bowl Sunday divides America but one thing unites us—we watch on the big screen while playing it out on our phones. We knew fans were 2nd-screening for the commentary, so we met them there with a reason to play.
We created a new game inside TikTok, with 2 teams, 1 hashtag, and infinite meme potential.
Then asked the nation to show us how they #GoLong.
We kicked off the challenge with Atlanta-based hip-hop artists Migos and Lil Yachty and NFL players Travis Kelce and Mark Ingram. Then worked with a mix of key TikTok influencers to demonstrate their version of going long.